LEGO's Black Friday runs from Friday 27 November to Cyber Monday, 30 November 2026, with Insiders Weekend the weekend before. LEGO hasn't named an offer yet. What it has said, what Argos is already running, and what LEGO gave away last year.
By Joe. Published .
LEGO Black Friday 2026 runs from Friday 27 November to Cyber Monday on 30 November, at LEGO.com and in LEGO Stores. That's from LEGO's own Black Friday page. LEGO Insiders Weekend comes first, on 21 and 22 November. When we read both pages on 1 November, LEGO had promised "discounts, gifts with purchase and more" and hadn't named a single set or gift. Argos has already started. Its Black Friday runs from 30 October to 1 December, and its events page says "Save up to 1/3 on selected LEGO sets".
You don't have to keep checking. A visual selector monitor on LEGO's Black Friday page sends you an alert when the offers go up, on every plan, including Free. An Argos monitor on a LEGO set sends a price drop alert, on the Standard and Power User plans. The alert goes to you alone: your email, your phone or your own Discord channel, and other customers never see what you watch. Create a free account to set one up.
Friday 27 November to Monday 30 November. LEGO's FAQ says Black Friday "starts on November 27, 2026" and that "Black Friday Weekend" ends on Cyber Monday. It calls it a "once-a-year event" that runs all weekend. LEGO Insiders members get their own weekend the week before.
| Event | Dates (2026) | What LEGO says |
|---|---|---|
| LEGO Insiders Weekend | Saturday 21 and Sunday 22 November | "Member offers, rewards and special surprises." The page said "Coming soon!" |
| LEGO Black Friday | Friday 27 to Monday 30 November | "Discounts, gifts with purchase and more, from 27 November." Offers "available throughout (while stocks last)" |
| LEGO Cyber Monday | Monday 30 November | "Snap up a deal on LEGO Cyber Monday, 30 November." No offer named |
Only Argos, so far. Each row below is what the shop says on its own pages, and "nothing published" means exactly that on the date shown.
| Shop | Black Friday window | What it says about LEGO | Its promise, and what it leaves out |
|---|---|---|---|
| LEGO.com and LEGO Stores | 27 to 30 November (Insiders Weekend 21 and 22 November) | "Discounts, gifts with purchase and more". No set or gift named yet | Offers are while stocks last |
| Argos | 30 October to 1 December | "Save up to 1/3 on selected LEGO sets", listed under its A-mazing deals | A product badged Price Guarantee won't go lower before midnight on 25 December, or Argos sends an e-gift card for the difference. Only badged products are covered |
| Amazon UK | Nothing published | Nothing published | Its Black Friday page was still titled "Black Friday Week 2025" |
Argos's "up to 1/3" is its own claim. "Up to" means some sets are cut by less, and the claim doesn't say which ones. Its A-mazing deals label is a separate thing from the Price Guarantee. Argos's Black Friday help page says A-mazing deals are products that are popular, "great value for money" or a staple of its range, while the guarantee applies only to products carrying the Price Guarantee badge. So check the badge on the set itself before you count on it.
In 2025 LEGO's Black Friday ran from 28 November to 1 December, and LEGO led with a new set. Brick Fanatics' round-up, published on 24 November 2025, lists what LEGO had confirmed by then:
On 24 November LEGO still hadn't confirmed which sets would be discounted. Brick Fanatics added a list of rumoured UK discounts on 27 November, the day before. It also noted that LEGO has run one-day gifts on Cyber Monday in previous years. That's last year, and LEGO hasn't said 2026 will follow it.
It's separate, and it comes first. LEGO's Insiders Weekend page calls it a "once-a-year special LEGO Insiders event" on the weekend before Black Friday, with members-only deals. Joining LEGO Insiders is free. Last year the Insiders Weekend gifts carried on into Black Friday, as above. If you collect points, our LEGO double points guide covers whether that weekend is likely to bring them, and what LEGO has actually confirmed.
Compare it with the set's own price over the last few months, not with the "was" price beside it. Which?'s LEGO deals page, updated on 1 November 2026, suggests comparing a sale price with the six-month average. It gives a rule of thumb too: about 10p a brick is a typical LEGO price, and licensed themes like Star Wars and Harry Potter run nearer 11 to 12p. On Argos, "our lowest price" means the lowest Argos has ever charged for that product, and "our lowest price ever" means it's lower than ever, going by its help page. Neither tells you what other shops charge. Our guide to whether Black Friday deals are real has what Which?'s price studies found.
Watch LEGO's Black Friday page
Set up a visual selector monitor on lego.com/en-gb/black-friday-deals and pick the banner block near the top, which says "Save the date!" today. When LEGO swaps it for the real offers, you get an alert. Visual selector monitors are on every plan, including Free.
Watch the sets you want at Argos
Point an Argos monitor at a LEGO set's product page, or at a search for the theme, and you get a price drop alert when the price falls. Argos monitors are on the Standard and Power User plans.
Watch the same set anywhere else
Paste a product page from any other shop into a product monitor, on every plan, including Free, and it sends a price drop alert too.
Start before the sale
A few weeks of prices before 27 November is what tells you whether the Black Friday price is any good.
Friday 27 November to Cyber Monday, 30 November 2026, at LEGO.com and in LEGO Stores, going by LEGO's own Black Friday page. LEGO Insiders Weekend is the weekend before, 21 and 22 November.
Monday 30 November 2026, the last day of LEGO's Black Friday weekend. LEGO hadn't named a Cyber Monday offer on 1 November.
Not yet. On 1 November LEGO's page promised "discounts, gifts with purchase and more, from 27 November" without naming a set. Last year Brick Fanatics reported LEGO's Black Friday gifts on 24 November, four days before the sale began.
Yes. Argos's Black Friday runs from 30 October to 1 December 2026, and on 1 November its events page said "Save up to 1/3 on selected LEGO sets". That's Argos's claim, and only products with a Price Guarantee badge are covered by its promise not to go lower before 25 December.
LEGO says its Black Friday offers are "available throughout (while stocks last)", and every gift on its terms page carries the same words. A gift or a discounted set can go before 30 November.
Get an alert when LEGO's offers go up Watch LEGO's Black Friday page with a visual selector monitor, or a set at Argos for a price drop.