Most of the time you don't choose. Paste a link and StockWatch works out what the shop runs on. When you do need to pick, these are the kinds:
Shopify: most Pokemon TCG shops, hobby shops and independent brands run on Shopify. It can follow individual sizes and colours.
WooCommerce: shops built on WordPress.
Any other shop: for a shop that isn't one of the kinds we know. Paste its link and it works out how to read the page.
Visual Selector: you point at the exact thing to watch on any page, such as a price, a sold-out button or a "coming soon" line. On a computer you click it with the Chrome extension. On a phone you tap it.
Custom Website: the same idea done by hand, for people who are comfortable with CSS selectors.
Named shops: Argos, Waterstones, Next, Primark and others each have a monitor made for that one shop.
The form puts a padlock on anything your plan doesn't include, and each shop's guide says which plan it needs. Browse them under Supported Sites on the Help home.