£49.99. That is the UK distributor's recommended price for a Pokemon Elite Trainer Box, and it has not moved across nine sets since January 2025.
The Pokemon Elite Trainer Box RRP in the UK is £49.99. That is the recommended price published by Asmodee, the distributor that supplies British shops, and it has not moved once in nearly two years. Nine sets carry it, from Prismatic Evolutions in January 2025 to Delta Reign in November 2026.
£49.99, and it buys nine booster packs, a full-art foil promo card, 65 card sleeves, 40 Energy cards, dice for damage counters and coin flips, a plastic coin and the box itself. The Pokemon Company publishes those contents for each set. Asmodee shows the same £49.99 against the Delta Reign box as it did against Prismatic Evolutions two years earlier.
The Pokemon Center version is a different box. It holds 11 packs rather than nine, and two copies of the promo, one of them stamped with the Pokemon Center logo. Asmodee does not distribute it, so there is no UK distributor RRP to quote for it. When those preorders open is a separate question, and it has its own page.
Same source, same shelf. Every figure below is the distributor's published RRP, and the last column is how many sets have carried that exact price.
| Product | RRP | Sets at that price |
|---|---|---|
| Elite Trainer Box | £49.99 | 9 |
| Booster Bundle (6 packs) | £24.99 | 7 |
| Three-pack blister | £13.99 | 7 |
| Premium checklane blister | £6.99 | 6 |
| Single booster pack | £4.29 | 5 |
| Two-pack blister | £9.99 | 1 |
| ex Box | £21.99 | 2 |
| Tech Sticker Collection | £16.99 | 2 |
| Binder Collection | £37.99 | 1 |
| Premium Figure Collection | £69.99 | 1 |
None of those figures has changed over the sets we can see. The Pokemon booster pack RRP has held at £4.29 since Mega Evolution in September 2025. The three-pack blister has been £13.99 since Destined Rivals in May 2025. Each set's own page carries its lineup, so you can check one against the other: Delta Reign is the next one out, and the release calendar has the rest.
Judge it on the packs. Nine single packs at £4.29 come to £38.61, so the remaining £11.38 buys the promo card, 65 sleeves, 40 Energy cards, the dice and the box. That is the honest comparison, and at £49.99 it holds up. It stops holding up the moment the same box is marked at £70.
The Booster Bundle is the one worth knowing about. Six packs for £24.99 works out at about £4.17 each, which undercuts the £4.29 a single pack costs at RRP. The three-pack blister goes the other way, at about £4.66 a pack. If you only want packs, the bundle is the cheapest way to buy them at RRP. There is no distributor RRP for a sealed booster box: Asmodee lists the display as 36 units at £4.29, which is £154.44 across the 36.
Because it is allowed to. RRP is a recommendation and nothing more, and a supplier that tried to force a minimum price would be breaking competition law. The Competition and Markets Authority calls that resale price maintenance and fines companies for it. Its advice for retailers says a recommended resale price is:
not RPM if the retailer can still resell at whatever price it wants to
So £49.99 is the number to measure against, not a promise anyone made you. Shops go under it when a set is everywhere and over it when a set is scarce. Knowing the RRP is what tells you which of the two you are looking at.
Knowing the number only helps if you are looking while something is still at it. Shops restock at RRP without announcing it, and the window can be short. That is the gap restock alerts fill, and it is worth setting one up before a set lands rather than after.
£49.99 in the UK. Asmodee has published that price against every Elite Trainer Box for nine sets running, from Prismatic Evolutions in January 2025 to Delta Reign in November 2026.
No. It has been £49.99 across every set the distributor has listed since January 2025, and the pack, bundle, blister and checklane prices have not moved either.
£4.29 at RRP. Asmodee lists the display as 36 units at £4.29, so a full sealed display comes to £154.44 at RRP.
It is a different box. It holds 11 packs instead of nine and a second promo card stamped with the Pokemon Center logo. Asmodee does not distribute it, so there is no UK distributor RRP to quote.
Yes. RRP is a recommendation. The CMA is clear that a retailer can resell at whatever price it wants, and a supplier forcing a minimum price would be breaking competition law.
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